The folding of the box is economical, therefore, reduces waste and cost. The flower inspired folding protects products firmly by locking the bottle within the structure when its shipped.
 The box is locked by a simple hook, when it's unwrapped, the box spreads out like the blooming of the flower. Finally, audience sees the image of the whole flower, which reminds people the original design concept behinds Bloom.
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Ideation Sketches
Point of Purchase
 Bloom is not only a cosmetic collection, but is to bring a whole new experience of shopping cosmetic products. It is to celebrate the beauty of nature.
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